Do Not Let COVID-19 Stop You From Attracting Holiday Shoppers
In the past, when Christmas is only a few months away, retailers start gearing up for the holiday crowd that will throng their stores. That means putting up decorations and window displays, devising new marketing strategies, and stocking the shelves with all things Christmas, whether that is clothes, snacks, drinks or home decor. But will all of that change in a post-pandemic world? This lockdown period has been a stressful and challenging time for retailers, with a majority being forced to shut down operations. But with the rules getting gradually relaxed, some cities and states are allowing their stores to open up. And hopefully, by the time everyone gets into the joyful holiday shopping mode, the situation will be much better, but it will be long before things get back to normal.
If you want to grow your business and attract the happy shoppers to your store in time for the holiday season in a post-pandemic world, there are a few things you can do to keep your customers and employees safe.
1. Adopt proper safety measures
You may open your store because you are worried about your business, but you must also think about the people who work for you as well as those who will walk into your store. To ensure that everyone is safe, you must have the right safety measures at place. That can include making face masks mandatory inside the store, setting shopping time limit, setting up hand sanitization stations, temperature check on your employees and so on.
2. Encourage social distancing inside the store
Social distancing is one of the most effective ways of preventing the coronavirus from spreading. While maintaining that inside your store might seem like a Herculean task, it is advisable that you try to do so nonetheless. For instance, you can use floor stickers to designate specific spots where people can stand when in line at the checkout counter.
3. Follow all government directives
Your store must comply to all government directives if you want to protect the well-being of your staff and customers. Some examples of this are using window signage to communicate changes in store timings or shopping time limits for consumers, banners to help customers navigate seamlessly inside the store, and so on.
With all these measures in place, you will surely be well equipped to handle an increased footfall as the festive season draws closed. And don’t forget to lend your store some holiday cheer with our stunning outdoor LED Christmas light displays.