See Your House Glow Before You Buy a Single Bulb: How Virtual Staging Is Changing Holiday Lighting
Every December, millions of people do something odd. They spend real money on lights they’ve never seen on their own house, climb a ladder to hang them, step back into the driveway, and only then find out whether they like the result.
Sometimes they love it. Sometimes the cool white strands make the brick look like a dentist’s office, the icicle lights look sparse along a long gutter, or the multicolor C9s that seemed charming in the store look chaotic against blue siding. By then the clips are on, the ladder is out, and the packaging is in the recycling bin.
I don’t hang lights professionally. I write about…